Jesus: The Wealthy Man Nobody Knows
One of the best-selling books of the entire twentieth century was Bruce Barton’s The Man Nobody Knows (1925), which portrayed Jesus as a model entrepreneur who revealed the secrets of business success. Forty-five years later the prosperity preacher Oral Roberts wrote his best-selling Seed Faith (1970, over eight million copies sold by 2009), arguing that Jesus provides the secrets for getting rich (spoiler: “donate”). Those who hold such views appeal to numerous passages of the New Testament. As an introduction to the social and economic context of Jesus, this lecture considers those views and how well they illustrate the way the Bible gets used to promote thoroughly modern agendas.